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Brussels Airlines and Tomorrowland proudly present ‘Amare’


Brussels Airlines and Tomorrowland have unveiled their latest collaboration: 'Amare', the newest Belgian Icon, symbolizing unity across the globe. The Airbus A320neo, specially painted with Amare's livery, boasts augmented reality features, enhancing the passenger experience. Both partners are intensifying their efforts towards sustainability, with Amare not only facilitating travel to Tomorrowland but also operating commercial flights starting April 26, 2024.


Since 2012, Brussels Airlines has proudly partnered with Tomorrowland, fostering a shared passion for exploration, cultural connectivity, and environmental sustainability. This summer, nearly 47,000 festivalgoers will travel to Tomorrowland Belgium through the unique Global Journey travel packages, with approximately 14,500 opting for flight-inclusive packages. This will involve around 165 flights from various corners of the world over the festival's two weekends.


Amare embodies Tomorrowland's core values of love, friendship, and unity, featured in both the festival's narratives and future fiction novels. In Tomorrowland's universe, Amare holds the unique ability to traverse different worlds via Paperworld, a magical parallel spectrum connecting these realms. The aircraft's design reflects this, with Amare fading towards the back, creating a sense of motion and dynamism. Augmented reality adds an interactive element, allowing passengers to experience Amare's story through specific social media channels like Instagram and TikTok.


Attention to detail was paramount in the livery's creation, from the intricate feathers to the transition of fireworks into the Brussels Airlines logo. Inside the aircraft, passengers can expect an immersive Tomorrowland experience with impressive sound systems and mood lighting.


Both Brussels Airlines and Tomorrowland are committed to reducing their environmental footprint. The introduction of the A320neo, emitting up to 20% less CO2 and 50% less noise, exemplifies this commitment. Additionally, all Global Journey Packages sold jointly will be Green Fares, compensating flight emissions with Sustainable Aviation Fuel and investments in CO2-reducing programs. An agreement to invest in Sustainable Aviation Fuel to offset carbon emissions from all party flights further demonstrates their dedication to sustainability.


In summary, the partnership between Brussels Airlines and Tomorrowland goes beyond mere transportation, representing a shared commitment to innovation, environmental stewardship, and the creation of unforgettable experiences for travelers worldwide.


Images Credit: Tomorrowland Press

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